I love the whole process of brand development. Creating an identity for someone or something which captures what they’re about. Understanding where they’re coming from and then designing a snapshot of the impression they want to portray.
Conveying a consistent perception to the target audience in every medium of communication that is used is of utmost importance to me.
It never really feels like work.
In a very similar way, a book cover design needs to be an ‘instant hit’ as we probably really are all guilty of judging a book by it’s cover!
The feeling of holding a book in my hands with a cover I’ve designed, never gets old!